Every brand guidelines engagement includes these core capabilities.
Clear guidance on logo variants, minimum sizes, clear space, and what never to do with your logo.
Full colour palette with exact Hex, RGB, CMYK, and Pantone values, plus guidance on when to use each colour.
Font selection rationale, scale, weights, and typographic hierarchy rules for both digital and print.
Art direction guidelines for photography, illustration, and graphic styles that are on-brand.
A proven methodology that ensures every brand guidelines project is delivered on time, on brief, and on budget.
Reviewing all existing brand assets and touchpoints to understand what's consistent and what needs defining.
Planning the sections of your brand guidelines based on your team's needs.
Documenting every element of your brand with examples, rules, and rationale.
Internal review with your team to ensure the guidelines reflect how your brand actually works.
PDF, digital-first, and Figma format delivery so every team can access and apply the guidelines.
We create guidelines teams actually use. Clear, practical, and formatted for the people who apply them daily.
Guidelines that work for your social media team, web developers, print suppliers, and everyone else.
We deliver Figma-based guidelines that can be updated as your brand evolves — no static PDFs that become outdated.
Logo usage, colour system, typography, imagery style, iconography, voice and tone, and application examples.
Typically 3–6 weeks depending on how complete your existing brand assets are.
Yes. We can audit your existing brand and create guidelines that document and refine what you already have.
PDF for sharing, Figma for digital use, and a printed version if required.
Book a free 30-minute consultation and let's discuss your brand guidelines project.